The event was packed with entertainment from world-famous and leading Thai artists led by famous K-Pop artist Mark Tuan from GOT7, offering happiness and hope to the hearts of Thais and the world. Set against the majestic view of Chao Phraya River, the heart and soul and the most beautiful river of the nation, Thailand rang in the year of 2023 together at River Park, ICONSIAM. This is also the first full-scale celebration after the Covid-19 recovery.

The Amazing Thailand Countdown 2023 was a collaboration between ICONSIAM, the Tourism Authority of Thailand, Charoen Pokphand Group, CP Food, 7-Eleven, True 5G, The ICONSIAM Superlux Residence Corporation Co., Ltd., Magnolia Quality Development Corporation Co., Ltd., and Cardx, alongside government agencies, hotel operators and the community along the Chao Phraya River. Joining forces were also partners from public and private sectors namely the Bangkok Metropolitan Administration, the Marine Department, the Royal Thai Navy, the Thai Chamber of Commerce and the Board of Trade of Thailand, Chao Phraya River Business Trade Association, Kadi Chin- Klong San Community Foundation, and the Photographic Society of Thailand under the royal patronage.

The highlight featured a magnificent display over 30,000 eco-friendly fireworks made from Thai sticky rice.

That lit up over 1,400 meters along the majestic Chao Phraya River, marked as the most spectacular and longest firework show in Thailand above the Chao Phraya River. The fireworks were visible to millions in a five-kilometre radius. There were the first ‘Hybrid World Countdown,’ through ONESIAM SuperApp, featuring augmented reality (AR) technology enhancing viewers’ experiences that portrays the stories of the seven acts of the firework display. The new augmented reality was co-created by world-forefront firework master from Japan Okushi Yoshimasa and a Thai company recognized internationally Brother Pictures Co., Ltd. Themed ‘Win the World for Thailand,’ the firework extravaganza aimed to bring joy and hope to the hearts of Thai people the world.

The 7-act fireworks display at the “Amazing Thailand Countdown 2023” event consisted of:

Act 1: The Joy of Siam reflected the merry and vibrant way of live of Thais with traditions and performances that evoke smiles and happiness, even in the challenging times.

Act 2: Enchanting Land portrayed Thailand as the kingdom of fine craftsmanship, whether architecture, painting, handicrafts, fashion, or food, that are simple yet so exquisite.

Act 3: Eternal Prosperity was visualized through golden fireworks symbolizing golden rice field along with colorful fireworks representing the varieties Thai flavors and the abundance – In the water there are fish, in the fields there is rice.

Act 4: Heroic Spirit a grand firework showdown that reflects never-give-up spirit of Thai people, wading the obstacles, moving forward and ring in the New Year together full of hope.

Act 5: Sharing Possibilities passed on endless opportunities with green, gold, and colorful ring-shaped fireworks are the symbol of future, keeping up with the world, sharing and creating endless possibilities which will bring opportunities, equality, unity, and sustainability for a better tomorrow.

Act 6: Beautiful Harmon was a large set of white fireworks that gradually sprinkled like a large umbrella spread across the sky, symbolizing peace and unity and accepting difference among people of the nation.

Act 7: Win the world for Thailand Together portrayed the spirit Thai hearts. The fireworks featured colors of Thai national flag representing Thailand and decorated with various forms of fireworks, a collaboration of Thai hearts to ‘Win the World for Thailand.

ICONSIAM took pride in the collaboration with various sectors to host the world-class “ Amazing Thailand Countdown 2023,” to share the mesmerizing night with all Thais and the world to witness the beauty of the Chao Phraya River. The event were live broadcasted via Thai Rath TV Channel 32HD, online channels via Facebook ICONSIAM, Thai Rath Online, Khaosod and Matichon and TrueID application. In previous years the beauty of ‘Global Countdown Destination’ ICONSIAM was brought to the world through social media and global news agencies such as CNN, BBC, AP, Reuters, and ABC, etc., and all over the world. The world witnessed the beauty of the New Year Eve night on the Chao Phraya River, the heart and soul of Thai , that created a memorable memories. It also stimulates tourism and the Thai economy, given that it’s the first year of post-COVID-19 recovery.