As with immediate effect Deborah Rothe is taking over as exhibition director and project manager of ITB Berlin. The event will take place live in Berlin from 7 to 9 March 2023 as an exclusive B2B event. She replaces David Ruetz, who as head of ITB Berlin took over the World’s Leading Travel Trade Show in 2002. He was instrumental in building the global brand that is ITB and also contributed significantly to establishing ITB Asia in Singapore and ITB China in Shanghai. He also identified the potential of the Indian travel market and supported developing ITB India which, after two virtual editions, this year will for the first time be taking place as an in-person event in Mumbai and will further strengthen ITB’s position as a global marketplace for the travel industry.

Rothe has been employed at Messe Berlin since 2011 and joined ITB Berlin in 2014. From August 2019, as head of Business Development & Sales, her focus was on developing ITB Berlin and marketing exhibitor and visitor business for the World’s Leading Travel Trade Show. She was also instrumental in driving the B2B networking event series TRVLX by ITB in European markets, which in future will continue to be an established part of the ITB portfolio.

“With Deborah Rothe, I am delighted to be appointing an experienced colleague for this important task at ITB Berlin. With her long years of experience at ITB Berlin, not only does she know the event extremely well, she also has in-depth industry knowledge”, said David Ruetz, senior vice president, Messe Berlin.

“As exhibitor director of the World’s Largest Tourism Trade Show, I look forward to the tasks and challenges ahead. Together with our global ITB brand family and ITB Berlin we provide an impetus for many areas of the travel and tourism industry. That is why new concepts, innovation and ongoing development are essential. I look forward to driving this effort with the team“, said Deborah Rothe, exhibition director, ITB Berlin.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2023 will take place from Tuesday, 7 March, to Thursday, 9 March, as a pure B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention will take place parallel to the show and will be held live on the Berlin Exhibition Grounds – selected sessions will be streamed on ITBxplore. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website itb.com and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. In 2022, under the heading ’TRVLX by ITB’, ITB Berlin has planned a series of B2B networking events in European markets – the kick-off event took place in May in Georgia. Before the pandemic at ITB Berlin 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors.