Four years ago the Technology, Tours & Activities (TTA) segment was the first of its kind in Europe to successfully debut at ITB Berlin. In 2019 already, exhibitors, trade visitors, speakers and several hundred participants were able to build contacts, exchange experiences and discuss forward-looking topics surrounding one of the fastest-growing markets of the travel industry. From 7 to 9 March at ITB Berlin 2023, the TTA segment will again gather the relevant players of the tourism industry.

Inside the display area in Hall 4.1, the TTA segment is the main platform for three of the tourism industry’s most important markets, which all have one goal: to promote and sell in-destination services. The TTA marketplace at ITB is an important meeting place for tour managers, operators, technology specialists, travel destinations and agencies. This is where trade visitors will find startups as well as established companies exhibiting their products.

eTravel Track – TTA Forum focuses on trends, discussions and innovations

At the ITB Berlin Convention at the TTA Forum of the eTravel track, informative sessions on Tours & Activities featuring the latest survey findings, trends, numerous insights and discussions await trade visitors. Industry experts will provide first-hand information on specialist topics. Ahead of Wednesday’s TTA Forum, on Tuesday, 7 March 2023 on the Orange Stage in Hall 7.1, Johannes Reck, CEO of GetYourGuide, and Douglas Quinby, co-founder and CEO of Arival, will kick off themed events.

Charlotte Lamp Davies of A Bright Approach, the moderator at the TTA Forum, said: “I am really delighted to be able to moderate a live TTA Forum again. In 2019, when the event was launched, we witnessed one of the busiest days at ITB Berlin. The industry is desperately awaiting its return. We have prepared a wide-ranging programme and look forward to live participation from the audience. The afternoon session will provide insights and specific tips for travel and tour operators.”

On the afternoon of Wednesday, 8 March 2023, industry experts will take a look at the future and discuss changing consumer behaviour, sustainability, corporate partnerships and the use of new technologies. The ITB Berlin Convention slogan ’Mastering transformation’ is particularly relevant to the Tours & Activities industry. Recent events and profound challenges have changed consumer behaviour, the focus and booking patterns in this sector.

At several interactive sessions on the ITB eTravel Stage in Hall 6.1, TTA specialists will have information on the latest trends, look to the future and offer practical tips. Douglas Quinby, co-founder and CEO of Arival and moderator of a C-Suite panel hosted by TourRadar, Tiqets and Viator, will highlight how adjusting to new technologies has changed consumer behaviour. Travel Curious, Hyatt, G Adventures and Planeterra will present case studies illustrating successful partnerships. Layered Reality will demonstrate the potential AR has for the industry and explain how this technology can augment traditional tour products.

ITB Berlin in partnership with Arival and Bookingkit

ITB Berlin, Arival and Bookingkit have established a closed partnership that extends beyond activities at ITB Berlin 2023. Over the coming weeks the two companies will host some fascinating events for the TTA community: at a conference, Arival 360 | Berlin will provide the setting for travel and adventure tour operators to network and engage with other companies, distributors and prospective partners. Exclusive research findings will also be available, highlighting the most important industry trends. Experiences Connect 2023, a free event hosted by Bookingkit, will take place on 2 February online from 10 a.m. to 6 p.m. Additional information is available at online event: Experiences Connect 2023. ITB Berlin is also a partner of this event.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2023 will take place from Tuesday, 7 March, to Thursday, 9 March, as a pure B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention will take place parallel to the show and will be held live on the Berlin Exhibition Grounds – selected sessions will be streamed on ITBxplore. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website itb.com and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. In 2022, under the heading ’TRVLX by ITB’, ITB Berlin has planned a series of B2B networking events in European markets – the kick-off event took place in May in Georgia. Before the pandemic at ITB Berlin 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors.