Established in 2022 as a distinct management spin-off from Thailand’s leading hotel software company, Smart Finder, SORASO is co-found and led by an innovative team: Managing Director Siriporn Trachoo, Director of Business Development Natthanan Intharat, and Director of Project Management Teerarat Gainey. Their collective efforts earned SORASO the first prize at Scale Up Game Thailand, a business plan competition organized by the Global Entrepreneurs Program under UK Trade and Investment.

With a suite of software solutions, SORASO is fostering a sustainable tourism ecosystem. The offerings include a Hotel Back-End Management System (property management system), Sales Management System (Point of Sales), Accounting and Financial Viewing System, and an in-development application designed to increase hotel service efficiency and reduce business expenses.

As SORASO enters its next growth phase, the company is actively raising funds for expansion into Southeast Asia, focusing on markets in Vietnam, Singapore, Indonesia, and Malaysia. The company has established a regional hub in Singapore and is eyeing a further expansion into the UK market.

At London Tech Week, SORASO stood alongside seven other distinguished Thai companies – namely, Banpu Public Company Limited, PTT Global Chemical Public Company Limited, Enserv Power Company Limited, Meti Coolie Co., Ltd., Pack Corporation (Thailand) Co., Ltd., Techsauce Media Co., Ltd., and Vekin (Thailand) Co., Ltd. As the only representative from the travel technology sector, SORASO received a warm reception from His Excellency Thani Thongphakdi, Thai Ambassador to the UK, and Mr. Mark Garnier, UK’s Deputy Minister of International Trade.

Crucial support and guidance were generously provided by the influential –GEP Deal Maker Pae Natwilai, a Forbes 30 Under 30 Europe honoree, recognized for her significant contributions in elevating Asian startups onto the global stage.

Reflecting on the experience, Siriporn Trachoo, Managing Director of SORASO, stated, “Our participation in London Tech Week has been a pivotal stepping stone towards global recognition. The event provided us with insightful learnings, valuable networking opportunities, and introductions to potential investors. We’re eagerly anticipating future collaborations that will strengthen our product offerings and enhance the traveler experiences.”

London Tech Week, hosting over 30,000 participants from more than 50 countries, marked a milestone in SORASO’s journey, shaping its future role in the sustainable evolution of the tourism industry.

About SORASO
Established in 2022, SORASO is a pioneering hotel technology software solution company based in Thailand and Singapore. With a commitment to transforming the tourism industry through innovative technology and strategic partnerships, SORASO is actively expanding its reach across South East Asia.